Fujifilm launches XF1 Premium Digital Compact Camera

First of its kind Fujifilm Blogger’s Meet-cum-Launch event at The PArk in Connaught Place, Delhi, was an interesting experience where Fujifilm Corporation announced its latest offering for the India market – the premium compact XF1. The stylish new XF1 is the latest addition to Fujifilm’s X Series that offers premium compact cameras. I expected the event to be a boring launch. Thankfully, it was anything but that. No boring speeches or presentations, fun quiz events, a stand-up comedy act and some brilliant photography tips from celebrated fashion photographer Hemant Sood: event organisers knew how to cater to their audience which comprised of this city’s premier bloggers.

Fujifilm X10 on display

Sriwant Wariz, Head of Marketing at Fujifilm India, introduces the XF1: Lightweight, trendy, fully-retractable f/1.8 FUJINON lens, 2/3-inch EXR-CMOS sensor, EXR Processor, and available in three different colours.

Sangeeta Khanna of Healthfood Desivideshi listens intently.

Bloggers check out Fujifilm’s range of mirrorless cameras

Cameraception

Stand-up comedian Rajneesh Kapoor kept everyone entertained. We spoke post his performance about blogging, his comic strip, and the Indian stand-up scene. He is as humble in as he is funny. It was a pleasure meeting a performer who was so hands-on with his audience. You can connect with him on Twitter or on his Facebook page.

 

Minissha Lamba, actress and brand ambassador for Fujifilm, at the launch.

She talked about her experience with the XF1 and it’s ‘cool retro’ design that had bowled her over.

Renowned fashion photographer Hemant Sood stressed the individuality of the photographer’s vision and placed the aesthetics of photography over everything else. What he said resonated with me, so I clicked some flowers. Because.

More flowers. This time with a glass.

Komal of The Delhi Fashion Blogger checks out the XF1.

Vijay of Photo Journey tweets intently. He also won a Fujifilm camera for his tweets. Check out his post on the event.

Here’s what the XF1 can do. Pictures clicked using Fujifilm XF1 decorated a wall at the venue.

The XF1 is priced at Rs 33,989 in the Indian market. For more information about the XF1, you can read the press release of the event right here. Also check out Digital Photography Review.