Philips Foodathon promised to be a one-of-its-kind event. While it was certainly interesting, it wasn’t exactly the food lovers’ paradise it offered to be. The Venue, V Spot Cafe Bar, left much to be desired in terms of services and space.
The event got delayed by almost an hour and started off slow, but I wasn’t complaining because that gave me a chance to catch up with a lot of fellow bloggers. Sid from Chefatlarge.in opened with a general discussion about the influencing nature of bloggers in almost all walks of life and even more so when it comes to food.
This was followed by a lovely lady from Philips who showcased their latest range of air-fryers. Equipped with Philips’ patented Rapid Air Technology that uses fast-circulating hot air to create great-tasting fried food containing up to 80% less fat, Philips’ AirFryer definitely found a fan in me. While my non-vegetarian friends told me the chicken-tikka cooked without oil wasn’t the best, the vegetarian me gorged on oil-free french fries. The tasty fries even inspired me to do a short video-byte for Philips’ AirFryer. For the Indian cuisine, with its focus on oily, fried dishes, frying with air seemed promising and a healthy alternative to traditional frying.. You can read more about it here.
In the second session, a few presentations dragged on, fashion-photographer Hemant Sud made an appearance here as well (I blogged about meeting him at the last Fujifilm Meet), but it was Shangri-La’s Executive Chef and special guest Darren Conole’s quips that kept me interested. His lively sense of humour saved the session from dragging on. Post the presentation, Conole judged a special plating competition which witnessed two lovely ladies walking off with an AirFryer each: Deeba of Passionate About Baking and Priyanka aka TwilightFairy
The only thing that genuinely interested me was the food. Menu included fish, chicken curry, chicken & vegetarian lasagna, rice, wedges and a few salads and although there weren’t many options for vegetarians, I was duly satiated with the potato wedges and pudina-chutney and some well-cooked pasta. The brownies served for dessert were heavenly and when I was handed a box full of Dunkin’ Donuts as a parting gift, I was duly impressed. What a perfect way to bid adieu!
Sadly, what began and ended as a fantastic event, in retrospect seems to have been ridden with glitches. While I enjoyed the event and found it well-managed, the same cannot be said about everyone. The venue to begin with did not seem to interest the bloggers much. Simple things such as lack of drinking water and confusion over complimentary drinks turned an otherwise enjoyable event into a chore for some.
While I’d congratulate the 20:20 MSL team for a great effort, I do have a few suggestions. Hiring an emcee would be first on my list, followed by a smart choice of venue. But most importantly, avoid over-ambitious names as well as ones which come with a tonne of connotations attache.
Here are some photographs from the event.